This is quite a romantic ad for a search engine. I find it quite unusual that it aired during the highest testosterone day of the year: on Superbowl! It sure beats the usual Megan Fox taking pictures of herself in her bathtub. I’ll let you google it but you might be disappointed compared to the Agent Provocateur ad I posted a few days ago.

But perhaps it marks the beginning of a new trend because they were not the only one. Dove chose the Superbowl to air their new ad for their skin moisturizer for men . Be comfortable in your skin is their slogan and it strikes a good balance of Dudeness and sensitivity that makes it believable. The song is a largely inspired by the super famous Mom song.

So apart the fact that the Colts lost – not that I know much about Football but it seemed to matter to the men in my house- if I summarize this is all good news. Coming ahead: Romantic guys comfortable in their own skin and a soft one, nonetheless!